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June 07, 2010
Subway, 2D Codes, and Mobile Phones
Subways newest marketing scheme allows customers to use their mobile phones to collect redeemable loyalty points off of Subway products.
Heineken, the beer manufacturer, recently employed similar barcode technology in an ad campaign. Other companies, like the�Pittsburgh Post-Gazette,�Papa John's International Inc., are also hopping on the bandwagon, as mobile-scannable barcodes are proving adept at reaching consumers directly.
Heineken, the beer manufacturer, recently employed similar barcode technology in an ad campaign. Other companies, like the Pittsburgh Post-Gazette, Papa John's International Inc., are also hopping on the bandwagon, as mobile-scannable barcodes are proving adept at reaching consumers directly.
And there are benefits to this barcode technology for industries other than marketing. In the medical field, barcode technology is proving to reduce prescription and medication administration errors, making patient care safer. As pertains to education, Tele.ring, a VMNO with T-Mobile Austria , tapped into NeoMedia's 2D mobile barcode capabilities in order to introduce students to the concept of mobile barcode reading. Students had the opportunity to download the NeoReader for free and scan the QR codes that appeared on the posters, where they could access free mobile content such as ring tones and wallpapers.
Posted by Staff at June 7, 2010 05:49 PM